Category Archive

Below you'll find a list of all posts that have been categorized as “Retail”

Application of PPC in the Real Estate Industry

Technology has massively transformed how the real estate industry functions. While television and radio advertising has been around for decades, using these traditional forms of advertising is no longer the only option. The alternative? Pay-per-click. A cost-effective means to promote real estate services, PPC lets you target consumers accurately, based on their online behaviour and the services they frequently search

Branding in the Retail Industry

Branding is vital for today’s retailers. When each and every organization is contesting for recognition, it is challenging to compel the audience without a strong brand image. The rapid advance of e-commerce and the growth of social media platforms as digital storefronts have stirred up the retail industry. While traditional retail marketing has undergone significant disruption, retail branding has attained

Prepare A Solid Digital Marketing Strategy for the Holiday Season

The most important quarter of the year has already begun with all the big holidays. Black Friday and Cyber Monday are in the rearview mirror but, Boxing Day, Christmas and New Year’s are knocking at the door. Given the festivities of this holiday period, it is no surprise that it generates more revenue than the rest of the year for

Making Your Business Stand Out On Cyber Monday

Initiated through a press release by the National Retail Foundation and publicized through Shop.org, Cyber Monday has emerged as one of the biggest global shopping events of the year. Having ruled the holiday shopping market for over 14 years, it has managed to retain the top spot over the past two years and it appears that 2020 will be no

Cyber Monday Business Marketing Strategy for 2020

As a business mogul, especially an e-commerce merchant, Cyber Monday requires a lot of preparation. As the month of October is coming to an end, make sure to start preparing yourself for one of the biggest shopping days of the year. With most of your regular customers in holiday shopping mode, the right kind of preparation can transform Cyber Monday

Using Digital Marketing to Market Your Black Friday Deals

It’s time for the busiest shopping day of the year again with Black Friday 2020 right around the corner. Thousands of brands and companies come together to not just make this event a success, but to earn maximum revenue within a certain span of time. As per Shopify reports, their merchants reported a revenue of over $1.5 billion at the

Preparing your Black Friday Marketing Strategy

Over the years, Black Friday has increasingly gained momentum, officially kick-starting the biggest shopping and holiday season. This ultimate savings event becomes bigger and better every year, with businesses, both large and small coming together to make the day a success. Both consumers and corporations reap the benefits of offering and receiving exclusive deals and offers. So, now that it

Challenges, Benefits and Importance of Digital Marketing in Retail

Successful companies in the retail arena have shown how digital marketing helps improve business performance. These retailers and many others are now aware that a well-planned and executed digital marketing strategy can be extremely rewarding. With online shopping increasingly gaining ground, the need for digital marketing in the retail industry has reached new heights. Let’s find out why. Digital Marketing