Branded pens and bags

5 Benefits of Branded Merchandise For Businesses

Branded merchandise makes use of your company’s logo, name, and brand signs on useful items that connect your brand with your audience. Considered to be one of the strongest promotional strategies by many marketers, branded merchandise can be used to improve brand recognition, awareness, and trust. Whether it's a merchandised T-shirt, other wearable, or a stationery item, these products create
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Local SEO Guide for Small Businesses in Ottawa

Local SEO for small businesses is a method of increasing your company’s visibility on search engines for local searches in your area. In today's competitive marketing space, local SEO is one of the most effective ways to promote your business to your local target audience. Local SEO is cost-effective, develops more online visibility, and produces more qualified organic leads for
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How to Generate Qualified Leads on Social Media

When you are prepared to expand beyond developing brand engagement and brand awareness as a marketer, social media lead generation is a great next step. However, generating new and quality leads for your business can be a challenging task in today’s competitive market space.  With an enormous pool of targeted leads, social media is a great path to spur growth
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How to Plan your PPC Marketing Budget

PPC budget is one of the important factors businesses should focus on while creating a strong PPC strategy. We all know that Pay-Per-Click (PPC) advertising is one of the most effective and powerful digital marketing techniques for online business success. However, to get positive results out of a PPC campaign, it is important to set a strong strategy along with
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Squarespace SEO Tips for Your Website

Looking forward to optimizing your Squarespace site in 2021? Want more customer acquisition? While organic web page ranking might be a detailed process, Squarespace SEO is quite simple when you know what steps to take to optimize your site. Here is a detailed look at some of our tips to improve SEO in Squarespace. Tips to Improve Squarespace SEO Have
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What to Look for When Choosing a PPC Agency

Choosing the right PPC marketing agency can be as time-consuming as developing the strategy itself. To create a successful pay-per-click campaign, you need a specific set of skills and knowledge.  As online advertising is an ever-evolving arena, it requires constant education. Attempting a PPC campaign without expertise can waste a lot of money, energy and time on advertisements that do
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ActiveCare Clinic Website Design | Digital Marketing in Canada’s Capital

As a reflection of your brand’s values and everything that your business stands for, your website is one of the most prominent and vital aspects of your business's online presence. Websites contain multiple elements such as visual and written content that come together to create a brand identity for your business. Therefore, each of these elements needs to be selected
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Social Media KPIs That Accelerate Business Growth

A strong social media presence is important for every business. Today, when customers like to stay connected with their favourite brands or companies, your performance on social media plays a great role in determining how much people connect with your brand.  Most young people (18 – 34 years old) follow their favourite brands on social networking sites. Therefore, businesses looking for
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Digital Marketing for B2C businesses

Over the years, marketing has experienced a fast evolution. With the development of digital technology and its predominance in the marketing world, businesses, especially the ones directly dealing with consumers, are shifting to remain competitive. With almost 4.57 billion active internet users that constitute around 59% of the total global population, digital platforms are a valuable place for businesses to
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Digital Marketing for B2B businesses

Digital marketing allows business-to-business players to create awareness among their target audience through consistent communication. Embracing the right B2B digital marketing technique helps leads learn about your brand, products, and services, which helps convert your audience into customers. Most Common B2B Digital Marketing Tactics The digital age has changed the whole B2B communication process. Today, all business people use some