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The Top Ways to Expand a Business’s Customer Base

Identifying the right customers is essential for thegrowth of any company. Whether it is about boosting sales or staying abreast of the competition, finding and retaining customers is the keystone of success. Honing the tactics of recognizing and understanding the customer’s needs helps businesses develop an effective marketing strategy. Attracting the ideal customer is all about identifying a set of
Black Friday Sale sign.

Preparing your Black Friday Marketing Strategy

Over the years, Black Friday has increasingly gained momentum, officially kick-starting the biggest shopping and holiday season. This ultimate savings event becomes bigger and better every year, with businesses, both large and small coming together to make the day a success. Both consumers and corporations reap the benefits of offering and receiving exclusive deals and offers. So, now that it
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Digital Marketing Strategy for Business Growth

As the digital marketplace continues to grow exponentially, companies need to take bold strides in strengthening their online presence. With each passing day, online consumers continue to evolve and change their purchasing habits. In such a scenario, where consumers browse the internet to find and evaluate products or services before making their purchasing decision, companies must make sure they have
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How to Find the Best Digital Marketing Agency in Ottawa | Digital Marketing in Canada’s Capital

Ottawa has become an increasingly competitive market. As many businesses will agree, this has made it quite challenging to acquire and retain customers. To overcome these challenges, many businesses have turned to digital marketing. Digital marketing can help these Ottawa-based businesses take the right steps to accomplish their business goals. Finding a Digital Marketing Agency in Ottawa Though digital marketing
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Digital Marketing – Revolutionizing the Real Estate Industry

Gone are the days when people relied solely on newspapers and in-person networking to discover real estate opportunities. People of all generations are now using online channels to find and learn about available real estate. Digital marketing has, thus, become a vital part of the overall real estate success factor for all realtors. The majority of real estate agents and
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Marketing Your Shopify E-Commerce

In the present-day economy, owing to its benefits, e-commerce stores are gaining popularity in droves. From startups and small businesses to mega-corporates, there are a huge number of businesses that are taking advantage of e-commerce stores to sell their products to their audience. On the Internet, brands, irrespective of their size and kind, are using eye-catchy images, relevant content and
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Walking Together: Funding for Canadian Startups, Small and Medium-Sized Businesses

The recent COVID-19 outbreak is a human tragedy that has affected millions of lives across the globe. To make matters worse, it also has a devastating impact on the global socio-economic structure. As of today, over 185 countries and regions are reporting positive cases of COVID-19 so far and the rapid spread of the pandemic, several countries have declared a
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Combating the Novel Coronavirus (COVID-19) with Digital Marketing

As COVID-19 spreads across the world, businesses, especially small ones have already started feeling the economic tremors it has ensued. Problems along supply chains including lost avenues for profit are making the situation alarming for businesses. Originated from Wuhan, China, the outbreak has spread to disrupt global supply chains and financial markets. The pandemic continues to grow exponentially and is
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The 7 Reasons Businesses Need Marketing Automation

Marketing automation is the use of automation tools that let businesses operationalize processes and automate time-consuming repetitive activities. Businesses can highly benefit from marketing automation by saving time, increasing consistency, improving customer experience and much more. Effective marketing automation can help businesses improve virtually each and every one of their business activities to reach superior results. This blog introduces the
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The Basics of Branding and the Top 6 Reasons it is Essential For Your Business

The concept of branding goes far beyond the representation of a company based on its name and logo. In fact, it involves every aspect of the business that is public. It has an impact on the way each and every customer perceives your company and influences their purchase decision. In this blog, we will discuss the basics of branding along