6 E-Commerce Digital Marketing Tactics

E-commerce digital marketing involves using techniques like search engine optimization (SEO), content marketing, paid ads, and other tactics to encourage users to find your store and make a purchase. Attracting customers to your store is the initial step when trying to develop a successful e-commerce digital marketing strategy. It is very important that you choose the right tactics to attract

6 Copywriting Tips For E-Commerce Stores

Your web page content is the key to engagements and your e-commerce store is likely to see improved conversion rates and profit after implementing more strategic content. E-Commerce copywriting, then, is a tool to attract, maintain, and grow your potential leads.  For example, Northern Brewer is an e-commerce brand that sells craft beer-making kits. The brand regularly publishes educational content

3 Tips To Set KPIs for Your E-Commerce Store

E-commerce Key Performance Indicators (KPIs) are important to the success of your online store. Using KPIs, you can measure how well you and your team are performing against principal marketing and business objectives. As a digital marketer, you can use these indicators to identify the tools and techniques required to achieve success with your e-commerce store. To make the most
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4 Tips To Hit Your Sales Targets This Boxing Day

Boxing Day is the final significant shopping day each year where stores and businesses come up with exciting deals and discounts for their customers. It is one of the top annual shopping events and drives massive traffic to brick-and-mortar and online stores. Most shoppers wait for this day to make large purchases at whopping discounts. For businesses looking for an
couple boxing day shopping

Digital Marketing Tactics To Promote Your Boxing Day Sales

The holiday season offers fantastic opportunities to attract and engage customers, especially during Boxing Day. The culmination of holiday spending from Christmas and Black Friday, Boxing Day is one last nationally recognized opportunity to treat customers to significant discounts before the New Year. Boxing Day is known for packed stores, with customers ready to spend their money. In fact, it
woman shopping on mobile phone

Christmas Digital Marketing Tactics That Drive Website Traffic

Website traffic is a commonly used metric to analyze the health of a business website. With Christmas fast approaching, there is no better time to capitalize on consumers’ increased intention to spend to grow your reach and audience online. Your business can take advantage of the Christmas rush online to increase your website traffic, build relationships with customers, and boost
christmas shopping online

How To Generate More E-Commerce Sales This Christmas Shopping Season

Recent changes in consumer behaviour have forced many e-commerce retailers to change how they generate sales, and this coming Christmas is no exception. With the holiday season fast approaching, e-commerce merchants should prepare for the upcoming spike in online purchasing behaviour. 2021 is set to witness millions of additional retail sales, breaking the past year’s record, including the figures achieved
young woman packaging for ecommerce

How To Grow Your E-Commerce Store

Get your products or services displayed and available to your customers 24/7 with a well-designed e-commerce store. Due to perks like greater exposure, increased opportunity, and expanded reach, e-commerce has become an indispensable part of the global economy. According to recent research, in 2021, e-commerce sales are expected to account for 18.1% of global retail sales, and it's projected that
man making online purchase

Social Media Marketing for E-Commerce Stores

Digital marketers use social media platforms to effectively connect with a wide range of e-commerce customers. An increasing number of online users leverage social media to research brands and shop online. According to reports by Statista, “As of April 2020, 37 % of U.S. internet users between the ages of 18 to 34 years reported they had purchased something via
woman writing at desk

How To Write Content That Converts

Increasing global demand for every business to have a digital marketing presence means that mediums like traditional print media have become less effective. This shift has forced marketers to evolve and find more appropriate ways to promote brands.   Content marketing is a planned approach towards marketing that focuses on developing and creating valuable, consistent, and relevant content. A developed content