How To Create Brand Engagement Using Twitter

With Twitter becoming one of the most popular and versatile social networking platforms for businesses to connect with their audiences, the traditional Twitter engagement strategy has undergone a significant transformation.  As a result, Twitter is one of the leading players in social media marketing. Twitter incorporates new and useful features into its platform with time, making it increasingly more valuable

4 Ways Influencer Marketing Can Help Your Business

Markets are always evolving, and so are their demands: influencer marketing is now important, if not essential, to compete in digital spaces. Like other digital marketing strategies, influencer marketing is a powerful tool for promoting brand awareness and connecting with potential audiences. This tactic can help your business achieve a wide range of goals, including improved reach, attracting your target

3 Tips To Set KPIs for Your E-Commerce Store

E-commerce Key Performance Indicators (KPIs) are important to the success of your online store. Using KPIs, you can measure how well you and your team are performing against principal marketing and business objectives. As a digital marketer, you can use these indicators to identify the tools and techniques required to achieve success with your e-commerce store. To make the most

How To Market Your Ottawa Small Business With Digital Marketing

Digital technology has changed the way businesses work. Today, you do not need to bank on outdated channels to promote your brand. Whether your motivation is increasing your brand awareness or attracting more qualified customers, you can leverage digital technology to impact your business’s digital marketing strategy. Whether you run a small-scale business or a multinational company, digital marketing levels

Video Marketing Infographic

Videos have become one of the most effective and interactive mediums for digital marketing. Videos can grab the attention of viewers much faster than other types of media, and encourage engagement by generating more interest in your brand. Skip to past infographic Back to top Top Kinds of Video Marketing Educational Videos Educational videos are an efficient way to make

5 Paid Advertising Tips for Ottawa Restaurants

For many consumers, a quick internet search is the first way they search for information about a product or service. For example, customers could search for “vegetarian restaurants in Ottawa” and use the organic page rankings or reviews to make a decision. Knowing this, your restaurant can leverage paid advertising to increase sales. This is achieved through Pay-Per-Click (PPC) campaigns.
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Non-Profit Website Design Tips

For non-profit organizations, websites play an important role in raising awareness and increasing mission-related engagement levels. A well-designed website captures your visitors' attention and helps you create a database of people interested in your cause. Considered to be a strong digital marketing tool, a website enhances your social sharing and brand promotion opportunities. However, to make the most out of
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How To Create Leads for Your SaaS Business Using PPC

To reach target prospects through SaaS marketing, you can create valuable content, leverage email campaigns, and offer free trials to prospective subscribers. However, one of the highest impact SaaS digital marketing tactics we recommend investing in is Pay-Per-Click (PPC) advertisements to further promote your product. The flexibility of PPC allows you to target prospects based on whether they are positioned
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How To Optimize Images for SEO

Effective imagery makes your website content more attractive and engaging, and contributes to increasing your rankings on search engine results pages. According to a report, over 20% of web searches happen on Google Images, further emphasizing the importance of imagery use. Pictures command more attention than text content on your website and act as a driving force for web traffic.

Branding Infographic

Branding is a vital part of your business and its identity and contributes to separating your brand from its competitors. Developing a recognizable brand and investing in promoting it can uplift your business in ways that standalone digital marketing tactics cannot. Effective branding strengthens all of your other digital marketing activities, and helps your business build relationships with your target