Branded pens and bags

5 Benefits of Branded Merchandise For Businesses

Branded merchandise makes use of your company’s logo, name, and brand signs on useful items that connect your brand with your audience. Considered to be one of the strongest promotional strategies by many marketers, branded merchandise can be used to improve brand recognition, awareness, and trust. Whether it's a merchandised T-shirt, other wearable, or a stationery item, these products create
Local SEO Strategies Graph

Local SEO Guide for Small Businesses in Ottawa

Local SEO for small businesses is a method of increasing your company’s visibility on search engines for local searches in your area. In today's competitive marketing space, local SEO is one of the most effective ways to promote your business to your local target audience. Local SEO is cost-effective, develops more online visibility, and produces more qualified organic leads for
Social media on iPhone

How to Generate Qualified Leads on Social Media

When you are prepared to expand beyond developing brand engagement and brand awareness as a marketer, social media lead generation is a great next step. However, generating new and quality leads for your business can be a challenging task in today’s competitive market space.  With an enormous pool of targeted leads, social media is a great path to spur growth

Why You Should Use WordPress for E-Commerce

WordPress for e-commerce has become a saviour for marketers who have finally decided on the right product to market. Using WordPress, you can establish a completely functional e-commerce website where your consumers can start purchasing your goods. Though there are ample tools you can use to create your e-commerce store, WordPress is one of the best options available today for
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How to Implement On-Page SEO on Yoast SEO

A much sought-after plugin for WordPress websites, Yoast SEO, offers its clients some of the best search engine optimization (SEO) practices in the game. These practices are aimed at achieving completely indexed content for your website. The Yoast SEO plugin is responsible for handling the technical optimization of a website and offers further aid by optimizing the content of the
Web design in the healthcare industry

ActiveCare Clinic Website Design | Digital Marketing in Canada’s Capital

As a reflection of your brand’s values and everything that your business stands for, your website is one of the most prominent and vital aspects of your business's online presence. Websites contain multiple elements such as visual and written content that come together to create a brand identity for your business. Therefore, each of these elements needs to be selected
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Best WordPress Page Builder Plugin – WP Bakery

WordPress plugins are a certain type of PHP (Hypertext Preprocessor) script designed to enhance the functionality of your WordPress website. Not only do they add on to the pre-existing features of WordPress, but they also incorporate completely new features within the website. These plugins are often developed by volunteers and are often made free for public use. WordPress plugins can
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Most Useful WordPress Plugins

There are thousands of plugins available for WordPress users. In fact, it can often get difficult to wade through the list of plugins to find one that can fit your needs. While many offer effective solutions, few make it to the list of must-have plugins for your website. Incorporating the best suite of WordPress plugins into the backend of your
Website design.

Website Design – Stats and Trends

When a prospect visits your website, it takes approximately 0.05 seconds to form an initial opinion and decide whether they want to leave or stay. Thus, your website’s layout and content need to be enticing enough to convince a visitor to stay and learn more about your services and products. Additionally, it needs to be aesthetically pleasing and easily navigable

Website Design Review for Top Restaurants in Ottawa | Marketing in Canada’s Capital

Managing a restaurant is not an easy task, especially in today’s digital era when the internet has overtaken every aspect of our lives. Today, when most consumers cannot spend a single day without browsing the internet, it becomes necessary for businesses like restaurants to invest in a quality website design. Your restaurant’s website gives you full control over the content