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How To Increase Brand Reach With Hashtags

Hashtags accompany social media posts and can boost the visibility and reach of your content. You can use digital marketing strategies to maximize the potential of your hashtags, which are generally the most effective on Instagram and Twitter. You can use hashtags in the primary written text or shortly after to make them less visible to the reader. Hashtags can

How To Use Colour Psychology In Your Digital Marketing Tactics

Brands like Starbucks and McDonalds use the same colours across digital channels, and it's common practice with most companies. Starbucks is branded with a green and white logo, using those colours in most marketing efforts. McDonald's rarely differs from their traditional red and yellow colour scheme. Proper use of colour psychology in your digital marketing efforts can improve your brand

5 SEO Metrics To Track For Business Growth

Search engine optimization (SEO) metrics are effective because you can measure and track how well your business is drawing in organic traffic and generating organic conversions. You can use SEO metrics to determine how well your organic search strategy is working based on traffic, orders, rankings, engagement, leads, and revenue. SEO Metrics To Track the Growth of Your Business Organic
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How To Increase Your Email Marketing Open Rates

Many consumers are overwhelmed by endless marketing emails and never get to read all of them. For that reason, we recommend measuring your “open rate” when trying to gauge the effectiveness of your email marketing campaign. This metric looks at the ratio of customers opening your emails and tells you how your email campaigns perform with your target audience. Open
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3 Ways To Improve Your Local SEO as an Ottawa Business

It's no secret that modern consumers are more reliant on the internet to find information about products and services they are looking for. But did you know that most of these consumers use search engines to find local businesses? Around 97% of users bank on online searches to find relevant local businesses. To stay competitive, attract more potential customers, and

How To Create Brand Engagement Using Twitter

With Twitter becoming one of the most popular and versatile social networking platforms for businesses to connect with their audiences, the traditional Twitter engagement strategy has undergone a significant transformation.  As a result, Twitter is one of the leading players in social media marketing. Twitter incorporates new and useful features into its platform with time, making it increasingly more valuable

4 Ways Influencer Marketing Can Help Your Business

Markets are always evolving, and so are their demands: influencer marketing is now important, if not essential, to compete in digital spaces. Like other digital marketing strategies, influencer marketing is a powerful tool for promoting brand awareness and connecting with potential audiences. This tactic can help your business achieve a wide range of goals, including improved reach, attracting your target

3 Tips To Set KPIs for Your E-Commerce Store

E-commerce Key Performance Indicators (KPIs) are important to the success of your online store. Using KPIs, you can measure how well you and your team are performing against principal marketing and business objectives. As a digital marketer, you can use these indicators to identify the tools and techniques required to achieve success with your e-commerce store. To make the most

How To Market Your Ottawa Small Business With Digital Marketing

Digital technology has changed the way businesses work. Today, you do not need to bank on outdated channels to promote your brand. Whether your motivation is increasing your brand awareness or attracting more qualified customers, you can leverage digital technology to impact your business’s digital marketing strategy. Whether you run a small-scale business or a multinational company, digital marketing levels
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Non-Profit Website Design Tips

For non-profit organizations, websites play an important role in raising awareness and increasing mission-related engagement levels. A well-designed website captures your visitors' attention and helps you create a database of people interested in your cause. Considered to be a strong digital marketing tool, a website enhances your social sharing and brand promotion opportunities. However, to make the most out of