Marketing channels graphic.

15 Digital Marketing Mediums Infographic

The Basics of Digital Marketing Digital marketing refers to all kinds of online marketing activities used to promote your products and services. It helps you connect with potential customers and influence them to purchase your offerings. The main difference between traditional marketing and its digital counterpart is that the latter is performed online – which means it is accessible to
Pay per click strategy on tablet.

Creating PPC Marketing

Pay-Per-Click or PPC marketing is a part of digital marketing that plays a crucial role in promoting a business. PPC is one of the most widely used tactics to attract the target audience through the use of relevant information presented at the right place and time. This blog will take you through the types of PPC advertising and steps on
Digital marketing agency web design on tablet.

How to Find the Best Digital Marketing Agency in Ottawa | Digital Marketing in Canada’s Capital

Ottawa has become an increasingly competitive market. As many businesses will agree, this has made it quite challenging to acquire and retain customers. To overcome these challenges, many businesses have turned to digital marketing. Digital marketing can help these Ottawa-based businesses take the right steps to accomplish their business goals. Finding a Digital Marketing Agency in Ottawa Though digital marketing
Healthcare professional working on their laptop and tablet.

Lead Generation in the Healthcare Industry

The healthcare industry is teeming with big players, amidst which it can be challenging to acquire leads. Although almost everyone becomes a consumer of healthcare products or services during their lifetime, not all companies are able to survive. One of the main factors that differentiate a thriving and struggling business in this industry, is its ability to generate leads. In
Customer satisfaction questionnaire on mobile device.

The Importance of User Experience Services for a Business

To flourish in today’s competitive market, all businesses need to strengthen their online presence. One of the most important steps towards accomplishing this goal is to improve your business’s user experience. Many marketers are well aware of the importance of user experience and therefore prioritize it when creating a website or an app. Unfortunately, this is not the case for
E-commerce shipping packages.

Challenges, Benefits and Importance of Digital Marketing in Retail

Successful companies in the retail arena have shown how digital marketing helps improve business performance. These retailers and many others are now aware that a well-planned and executed digital marketing strategy can be extremely rewarding. With online shopping increasingly gaining ground, the need for digital marketing in the retail industry has reached new heights. Let’s find out why. Digital Marketing
Website design example for fitness depot.

Website Design Ottawa | Digital Marketing in Canada’s Capital

A website is a vital aspect of a company’s performance. It allows your business to have an online store that is available to your target audience 24/7. More importantly, companies must ensure to have a website that has a great design. Web design comes into play to make your website user-friendly, aesthetically pleasing, easily navigable and much more. Statistics show
Team reviewing marketing strategy poster.

Why Startups and Small Businesses Need a Strong Marketing Strategy

The importance of a marketing strategy has not yet been unraveled by several marketers. A marketing strategy acts as a guide map for every business decision which helps lead to business goals. Our blog discusses the basics of a marketing strategy and the necessity of developing one for any startup or small business. What is a Marketing Strategy? The Relevance
Team reviewing SEO strategy poster.

SEO Stats and Trends to Watch Out For

An Introduction To SEO Search Engine Optimization or SEO is the practice of improving online content to acquire targeted traffic to your website. This is done by using SEO tactics that help enhance your site’s rankings pertaining to the non-paid section of a search engine. SEO is vital to the majority of businesses. It helps you appear in search engines
Man viewing website user interface on laptop, tablet, and mobile device.

Digital Marketing – Revolutionizing the Real Estate Industry

Gone are the days when people relied solely on newspapers and in-person networking to discover real estate opportunities. People of all generations are now using online channels to find and learn about available real estate. Digital marketing has, thus, become a vital part of the overall real estate success factor for all realtors. The majority of real estate agents and