Man writing a blog post for his website.

The Purpose, Importance and Benefits of Content Marketing

Content is vital to the success of every digital marketing strategy. Businesses that have not yet invested in content marketing are likely to be missing out on many benefits. Implementing effective content marketing with other digital marketing activities such as SEO, web design and social media marketing is very beneficial for business success. No matter your business type, size or
Smartphone inside of a shopping cart with the Shopify logo on it's display.

Marketing Your Shopify E-Commerce

In the present-day economy, owing to its benefits, e-commerce stores are gaining popularity in droves. From startups and small businesses to mega-corporates, there are a huge number of businesses that are taking advantage of e-commerce stores to sell their products to their audience. On the Internet, brands, irrespective of their size and kind, are using eye-catchy images, relevant content and
Four digital marketers holding different digital marketing signs.

Social Media Stats and Trends to Consider in 2022

In today’s tech-savvy world, social media has become a part of most people’s daily lives. Given the fact that over 40% of the world population uses social media, it has become imperative for businesses to establish a strong presence on these platforms. However, as most marketers and businesses across the globe flock to these platforms, the competition has become stiff.
Piggy bank wearing a protective mask.

Walking Together: Funding for Canadian Startups, Small and Medium-Sized Businesses

The recent COVID-19 outbreak is a human tragedy that has affected millions of lives across the globe. To make matters worse, it also has a devastating impact on the global socio-economic structure. As of today, over 185 countries and regions are reporting positive cases of COVID-19 so far and the rapid spread of the pandemic, several countries have declared a
E-commerce website structure and design on a laptop.

E-Commerce Marketing: Implementing and Promoting Your Online Store

With 2.14 billion buyers purchasing services and products online, e-commerce is the need of the hour. Nowadays, consumers worldwide decide to purchase more and more products online rather than going to purchase them in-store. From small businesses to established brands, every company can enjoy the benefits of implementing e-commerce on their website. In this blog, you will learn how to
COVID-19 graphic.

Combating the Novel Coronavirus (COVID-19) with Digital Marketing

As COVID-19 spreads across the world, businesses, especially small ones have already started feeling the economic tremors it has ensued. Problems along supply chains including lost avenues for profit are making the situation alarming for businesses. Originated from Wuhan, China, the outbreak has spread to disrupt global supply chains and financial markets. The pandemic continues to grow exponentially and is
Video marketing website displayed on laptop screen.

The Basics Of Video Marketing And The Benefits That Come With It

There’s no doubt that videos have become a more widespread medium of communication than ever before. From video stories on social media platforms to promotional videos on billboards, nowadays, video truly plays a crucial role in digital marketing. With over 85% of US internet users watching videos online, many digital marketers these days consider it as the most dominant medium
Automation website design displayed on a laptop screen.

The 7 Reasons Businesses Need Marketing Automation

Marketing automation is the use of automation tools that let businesses operationalize processes and automate time-consuming repetitive activities. Businesses can highly benefit from marketing automation by saving time, increasing consistency, improving customer experience and much more. Effective marketing automation can help businesses improve virtually each and every one of their business activities to reach superior results. This blog introduces the
Website designer working on their laptop.

What is Graphic Design and What Role Does it Play in Your Business?

Many people don’t realize that graphic design goes far beyond sheer aesthetics. Rather, it contributes to the overall image of a business. Through well-designed graphics, a brand can succeed to highlight its company value, strengthen its market position, and ultimately maximize profit. This blog will highlight the basics of graphic design and more importantly the reasons it’s essential for businesses.
Healthcare professionals working with technology.

Digital Marketing in the Healthcare Industry

As a part of an industry undergoing rapid changes, healthcare organizations have become extremely agile at adapting to marketing trends. While earlier it was possible to bypass digital marketing in favour of traditional methods, today doing so will cost your company dearly. Over the past few years, digital marketing has become indispensable for the success of many businesses in the