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How To Reach More People With Your Brand’s Messaging

The internet is overcrowded with pages, posts, people, organizations, and businesses all striving for attention. There is a lot of noise out there, and the messages that your brand conveys, and the mediums through which it speaks, need to be optimized to cut through the noise and ensure your messaging reaches your target audience. Branding is often overlooked in digital

How To Improve Your Zero-Click Search Result Rankings

A zero-click search is a great way to build brand credibility in today's fast-paced world, where people are looking for accessible, relevant, and practical answers to their questions. These specialized searches answer user questions through featured snippets, knowledge graphs, and carousels. Zero-click results pull a short answer directly into search engine results pages (SERPs) and inform users about a brand
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Your Guide To Search Intent and SEO

Search engine optimization (SEO) is one of the most effective ways to increase organic search traffic to your website. The higher your website ranks on search engine results pages like Google, the more traffic to your website, and subsequently, the more sales your business is likely to generate. Therefore, you need to optimize your digital content to drive more traffic
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Digital Marketing Tactics To Promote Your Boxing Day Sales

The holiday season offers fantastic opportunities to attract and engage customers, especially during Boxing Day. The culmination of holiday spending from Christmas and Black Friday, Boxing Day is one last nationally recognized opportunity to treat customers to significant discounts before the New Year. Boxing Day is known for packed stores, with customers ready to spend their money. In fact, it
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Christmas Digital Marketing Tactics That Drive Website Traffic

Website traffic is a commonly used metric to analyze the health of a business website. With Christmas fast approaching, there is no better time to capitalize on consumers’ increased intention to spend to grow your reach and audience online. Your business can take advantage of the Christmas rush online to increase your website traffic, build relationships with customers, and boost
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5 Black Friday E-Commerce Digital Marketing Tactics

Black Friday marks the beginning of the holiday season and presents an opportunity to create a buzz by offering discounts and deals to attract customers to your e-commerce store. A digital marketing strategy that creates urgency and interest in Black Friday deals is essential for boosting sales. COVID-19 has made the digital market busier than ever, and shoppers are increasingly
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5 Social Media Marketing Tips for Black Friday

Many shoppers look forward to Black Friday sales each year. It is one of the best times to purchase holiday gifts and capitalize on significant discounts being offered by retailers of all kinds. On the flip side, that means that Black Friday is also a great opportunity for your business to attract new customers and re-engage existing ones. One effective
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4 Keyword Strategy Tips for Ottawa Businesses

When it comes to strengthening your online presence, keyword research is one of the most essential digital marketing activities to help your business stand out. Whether you’re promoting a website or trying to increase sales, finding the right keywords for your web content helps your pages rank higher on search engine result pages and increases brand visibility in organic search
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The Importance of Google Analytics for Your Business Website

Google Analytics is one of the most useful tools for digital analytics. This is because Google Analytics offers invaluable insights that help you shape and develop a successful strategy for your brand. It enables you to understand and track the behaviour of your consumers, online content, service functionality, and more. Most importantly, Google Analytics is free to all users and
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Why Your Business Needs Google Search Console

Google Search Console is an important digital marketing tool that helps index a site and check for errors. It is a web-based service offered by Google to monitor your presence in the Google search engine result pages. Once known as Google Webmaster Tools, Google Search Console improves the effectiveness of your Search Engine Optimization efforts by providing insight on the