Team reviewing marketing strategy poster.

Why Startups and Small Businesses Need a Strong Marketing Strategy

The importance of a marketing strategy has not yet been unraveled by several marketers. A marketing strategy acts as a guide map for every business decision which helps lead to business goals. Our blog discusses the basics of a marketing strategy and the necessity of developing one for any startup or small business. What is a Marketing Strategy? The Relevance
Team reviewing SEO strategy poster.

SEO Stats and Trends to Watch Out For

An Introduction To SEO Search Engine Optimization or SEO is the practice of improving online content to acquire targeted traffic to your website. This is done by using SEO tactics that help enhance your site’s rankings pertaining to the non-paid section of a search engine. SEO is vital to the majority of businesses. It helps you appear in search engines
Smartphone inside of a shopping cart with the Shopify logo on it's display.

Marketing Your Shopify E-Commerce

In the present-day economy, owing to its benefits, e-commerce stores are gaining popularity in droves. From startups and small businesses to mega-corporates, there are a huge number of businesses that are taking advantage of e-commerce stores to sell their products to their audience. On the Internet, brands, irrespective of their size and kind, are using eye-catchy images, relevant content and
Digital marketing team sitting at a table strategizing for search engine marketing.

Why Hire a Search Engine Optimization Company

Today, when 94% of consumers search for products or services online before making a purchase, attracting your audience through enticing webpages is vital for every business. One of the most effective ways this can be done is by improving your webpage’s visibility on search engine result pages (SERPs). For any business that aims to generate new leads and increase their