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Why Google Ads Are Beneficial for Your Business

Google Ads is an ideal option for any business looking to reach its target audience. Offering a high degree of control over ad content, timing, and demographic targeting, Google Ads are suitable for businesses of all types and sizes. With this tool, your business can leverage the world’s most popular search engine, enabling you to show the right ads to
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Local SEO Guide for Small Businesses in Ottawa

Local SEO for small businesses is a method of increasing your company’s visibility on search engines for local searches in your area. In today's competitive marketing space, local SEO is one of the most effective ways to promote your business to your local target audience. Local SEO is cost-effective, develops more online visibility, and produces more qualified organic leads for
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Squarespace SEO Tips for Your Website

Looking forward to optimizing your Squarespace site in 2021? Want more customer acquisition? While organic web page ranking might be a detailed process, Squarespace SEO is quite simple when you know what steps to take to optimize your site. Here is a detailed look at some of our tips to improve SEO in Squarespace. Tips to Improve Squarespace SEO Have
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How to Improve Your Wix Website’s SEO

Wix is a well-known website builder that hosts over 160 million professional websites. Wix SEO, however, does not have a great reputation. The prime reasons for its unpopularity in the SEO industry are improper URL structure, lack of options to add image alt tags, lack of structured data markup, and limited options for optimizing meta descriptions or title tags. However,
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How to Implement On-Page SEO on Yoast SEO

A much sought-after plugin for WordPress websites, Yoast SEO, offers its clients some of the best search engine optimization (SEO) practices in the game. These practices are aimed at achieving completely indexed content for your website. The Yoast SEO plugin is responsible for handling the technical optimization of a website and offers further aid by optimizing the content of the
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Real Estate On-Page SEO in Ottawa | Digital Marketing in Canada’s Capital

As the world of business is becoming increasingly digital, it has become imperative for real estate businesses and professionals to establish and strengthen their online presence. The modern-day internet has become a diversified platform that allows users to access information instantly. These users consider Google and other search engines to be the primary source when gathering the required information to
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Important SEO KPIs You Should be Tracking

SEO or Search Engine Optimization is one of the most effective digital marketing techniques for greater visibility and searchability. In order to rank higher in search results, it is important to include search engine optimization in your digital marketing strategy. In a competitive digital market, where traffic ensures your business’s future, SEO builds trust and earns you credibility. With an
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5 Valentine’s Day Digital Marketing Ideas

Valentine’s day is just around the corner! Each year, during this time, many B2C businesses and e-commerce websites celebrate this seasonal sales period. Why? Because, just like Black Friday and Christmas, Valentine’s day is also considered a consumer-centric holiday. So, if you deal with consumer products, Valentine’s day has the potential to be a goldmine for you. It gives you
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How to Optimize On-Page SEO for your Blog

Given the immense popularity that blogging has gained in recent times, hundreds of bloggers have finally attained a secure platform to showcase their creativity. That said, bloggers are not people who simply offer their writing skills. They are also responsible for the performance of their content on search engines. They know how to target their content towards both the search
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Healthcare SEO in Ottawa | Digital Marketing in Canada’s Capital

In present-day marketing, Search Engine Optimization or SEO is essential for business growth. No matter your business type and size, if you do not take the initiative to incorporate SEO in your marketing strategy, your business will miss out on many opportunities. SEO has a high demand across the globe. In cities like Ottawa, where competition can be fierce, SEO